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Session title: Unravelling the Cost of Living Crisis Myth
Session description: The cost-of-living crisis could serve as a contemporary myth if left unexamined beyond the notion that consumers are looking to save money where they can. Rather than 'busting myths', this paper provides data and insights to clarify what the cost-of-living crisis means for businesses and their target consumers.
Date and time of the EMI session: 10 September 2024, 12.20-12.40 EEST
Name and title of the speaker involved: Jana Rude, Senior Insight Manager - Consumers
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